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md_text_title_separator=”yes” md_text_separator_width=”282″ md_text_separator_height=”5″ md_text_separator_color=”rgb(34, 188, 168)” md_text_use_desc_custom_font=”yes” md_text_desc_google_fonts=”font_family:Roboto%3Aregular%2C100%2C100italic%2C300%2C300italic%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” md_text_style=”solid” md_text_solid_color=”rgba(20,20,20,1)” md_text_gradient_color=”pixflow_base64eyJjb2xvcjEiOiIjODcwMmZmIiwiY29sb3IyIjoiIzA2ZmY2ZSIsImNvbG9yMVBvcyI6IjAuMDAiLCJjb2xvcjJQb3MiOiIxMDAuMDAiLCJhbmdsZSI6MH0=” md_text_title_size=”32″ md_text_letter_space=”0″ md_text_hover_letter_space=”0″ md_text_easing=”cubic-bezier(0.215, 0.61, 0.355, 1)” md_text_use_title_custom_font=”no” md_text_title_google_fonts=”font_family:Roboto%3Aregular%2C100%2C100italic%2C300%2C300italic%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” md_text_number=”1″ md_text_title1=”” md_text_title2=”Typography Shortcode” md_text_title3=”Typography Shortcode” md_text_title4=”Typography Shortcode” md_text_title5=”Typography Shortcode” md_text_content_size=”14″ md_text_content_color=”rgba(20,20,20,1)” md_text_use_button=”no” md_text_button_style=”fade-oval” md_text_button_text=”READ MORE” md_text_button_icon_class=”icon-angle-right” md_text_button_color=”rgba(0,0,0,1)” md_text_button_text_color=”rgba(255,255,255,1)” md_text_button_bg_hover_color=”rgb(0,0,0)” md_text_button_hover_color=”rgb(255,255,255)” md_text_button_size=”standard” left_right_padding=”0″ md_text_button_url=”#” md_text_button_target=”_self” md_text_animation_speed=”200″ md_text_animation_delay=”0.0″ md_text_animation_position=”center” md_text_animation_show=”once” md_text_animation_easing=”Quart.easeInOut” md_text_use_title_slider=”yes”]

AYUDA A COMPRENDER POR QUÉ UN MENSAJE RESUENA MÁS EN UNA SOCIEDAD QUE EN OTRA.

Se integra de tres fundamentos:

[/md_text][md_button button_style=”fill-oval” button_text=”La Semiótica” button_icon_class=”icon-direction” button_color=”#000″ button_text_color=”#fff” button_bg_hover_color=”rgb(34, 188, 168)” button_hover_color=”#FFF” button_size=”standard” left_right_padding=”42″ button_align=”left” button_url=”http://www.estudiosemiotico.com/semiotica/” button_target=”_self” md_button_animation_speed=”200″ md_button_animation_delay=”0.0″ md_button_animation_position=”center” md_button_animation_show=”once” md_button_animation_easing=”Quart.easeInOut” align=”left”][/md_button][md_button button_style=”fill-oval” button_text=”El Imaginario Colectivo” button_icon_class=”icon-user-chat-1″ button_color=”#000″ button_text_color=”#fff” button_bg_hover_color=”rgb(34, 188, 168)” button_hover_color=”#FFF” button_size=”standard” left_right_padding=”7″ button_align=”left” button_url=”http://www.estudiosemiotico.com/semiotica-politica/imaginario-colectivo/” button_target=”_self” md_button_animation_speed=”200″ md_button_animation_delay=”0.0″ md_button_animation_position=”center” md_button_animation_show=”once” md_button_animation_easing=”Quart.easeInOut” align=”left”][/md_button][md_button button_style=”fill-oval” button_text=”La Comunicación Política” button_icon_class=”icon-quote” button_color=”#000″ button_text_color=”#fff” button_bg_hover_color=”rgb(34, 188, 168)” button_hover_color=”#FFF” button_size=”standard” left_right_padding=”0″ button_align=”left” button_url=”http://www.estudiosemiotico.com/semiotica-politica/comunicacion-politica/” button_target=”_self” md_button_animation_speed=”200″ md_button_animation_delay=”0.0″ md_button_animation_position=”center” md_button_animation_show=”once” md_button_animation_easing=”Quart.easeInOut” align=”left”][/md_button][/vc_column][/vc_row][vc_row][vc_column el_class=”” width=”4/12″ border_color=”rgba(0,0,0,1)” border_style=”solid” background_color=”rgba(0,0,0,0)” margin_top=”0″ margin_right=”0″ margin_bottom=”0″ margin_left=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ border_top_width=”0″ border_right_width=”0″ border_bottom_width=”0″ border_left_width=”0″ css=”{border-color:rgba(0,0,0,1);background-color:rgba(0,0,0,0);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}” md_laptop_visibility=”yes” md_tablet_portrait_visibility=”yes” md_tablet_landscape_visibility=”yes” md_mobile_portrait_visibility=”yes” md_mobile_landscape_visibility=”yes” md_tablet_portrait_width=”0″ el_id=’5917654d64618′][md_image_box_slider image_box_slider_image=”618″ image_box_slider_height=”300″ image_box_slider_size=”contain” image_box_slider_hover=”no” image_box_slider_hover_link=”http://www.estudiosemiotico.com/semiotica-politica/semiotica/ ” image_box_slider_effect_slider=”fade” image_box_slider_speed=”3000″ image_box_slider_hover_effect=”text” image_box_slider_hover_text_effect=”dark” image_box_slider_hover_text=”Prueba” md_image_box_slider_animation_speed=”200″ md_image_box_slider_animation_delay=”0.0″ md_image_box_slider_animation_position=”center” md_image_box_slider_animation_show=”once” md_image_box_slider_animation_easing=”Quart.easeInOut”][/md_image_box_slider][md_call_to_action call_to_action_title=”Semiótica” call_to_action_heading=”h5″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”UNA INTRODUCCIÓN TEÓRICA
Todo significado está compuesto de signos. Por tanto, el signo pasa a ser un elemento esencial en la producción e interpretación de significados.
Los signos que las personas utilizan cotidianamente constituyen un patrón del mundo en el que viven. ” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(34, 188, 168)” call_to_action_button_style=”animation” call_to_action_button_text=”Leer más” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”http://www.estudiosemiotico.com/semiotica-politica/semiotica/ ” call_to_action_button_target=”_self” md_call_to_action_animation_speed=”200″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][vc_column el_class=”” width=”4/12″ border_color=”rgba(0,0,0,1)” border_style=”solid” background_color=”rgba(0,0,0,0)” margin_top=”0″ margin_right=”0″ margin_bottom=”0″ margin_left=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ border_top_width=”0″ border_right_width=”0″ border_bottom_width=”0″ border_left_width=”0″ css=”{border-color:rgba(0,0,0,1);background-color:rgba(0,0,0,0);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}” md_laptop_visibility=”yes” md_tablet_portrait_visibility=”yes” md_tablet_landscape_visibility=”yes” md_mobile_portrait_visibility=”yes” md_mobile_landscape_visibility=”yes” md_tablet_portrait_width=”0″ el_id=’5917654d646bf’][md_image_box_slider image_box_slider_image=”619″ image_box_slider_height=”300″ image_box_slider_size=”contain” image_box_slider_hover=”no” image_box_slider_hover_link=”” image_box_slider_effect_slider=”fade” image_box_slider_speed=”3000″ image_box_slider_hover_effect=”text” image_box_slider_hover_text_effect=”dark” image_box_slider_hover_text=”Prueba” md_image_box_slider_animation_speed=”200″ md_image_box_slider_animation_delay=”0.0″ md_image_box_slider_animation_position=”center” md_image_box_slider_animation_show=”once” md_image_box_slider_animation_easing=”Quart.easeInOut”][/md_image_box_slider][md_call_to_action call_to_action_title=”Imaginario Colectivo” call_to_action_heading=”h5″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”LA PERCEPCIÓN DE LA SOCIEDAD
En una sociedad, las personas emitien y recibien significados. Sin embargo, la forma en conjunto como entienden, construyen y proyectan su realidad, es lo que llamamos Imaginario Colectivo. Aquí, el individuo aprende a reconocer cuál es la relación que mantiene con aquellos quienes detentan y ejercen el Poder.” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(34, 188, 168)” call_to_action_button_style=”animation” call_to_action_button_text=”Leer más” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”http://www.estudiosemiotico.com/semiotica-politica/imaginario-colectivo/” call_to_action_button_target=”_self” md_call_to_action_animation_speed=”200″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][vc_column width=”4/12″][md_image_box_slider image_box_slider_image=”627″ image_box_slider_height=”300″ image_box_slider_size=”contain” image_box_slider_hover=”no” image_box_slider_hover_link=”” image_box_slider_effect_slider=”fade” image_box_slider_speed=”3000″ image_box_slider_hover_effect=”text” image_box_slider_hover_text_effect=”dark” image_box_slider_hover_text=”Prueba” md_image_box_slider_animation_speed=”200″ md_image_box_slider_animation_delay=”0.0″ md_image_box_slider_animation_position=”center” md_image_box_slider_animation_show=”once” md_image_box_slider_animation_easing=”Quart.easeInOut”][/md_image_box_slider][md_call_to_action call_to_action_title=”Comunicación Política” call_to_action_heading=”h5″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”DESDE LA VISIÓN SEMIÓTICA
La comunicación semiótico-política permite entende los significados en las relaciones de poder en diferentes imaginarios colectivos, así como explicar la lógica que subyace detrás de las Personajes Políticos y el por qué éstos encarnan (o no) los valores que espera el Imaginario Colectivo.” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(34, 188, 168)” call_to_action_button_style=”animation” call_to_action_button_text=”Leer más” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”http://www.estudiosemiotico.com/semiotica-politica/comunicacion-politica/” call_to_action_button_target=”_self” md_call_to_action_animation_speed=”200″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][/vc_row][vc_row][vc_column el_class=”” width=”12/12″ border_color=”rgba(0,0,0,1)” border_style=”solid” background_color=”rgba(0,0,0,0)” margin_top=”-20″ margin_right=”0″ margin_bottom=”0″ margin_left=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ border_top_width=”0″ border_right_width=”0″ border_bottom_width=”0″ border_left_width=”0″ css=”{border-color:rgba(0,0,0,1);background-color:rgba(0,0,0,0);margin-top:-20px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}” md_laptop_visibility=”yes” md_tablet_portrait_visibility=”yes” md_tablet_landscape_visibility=”yes” md_mobile_portrait_visibility=”yes” md_mobile_landscape_visibility=”yes” md_tablet_portrait_width=”0″][md_call_to_action call_to_action_title=”Aprende Semiótica” call_to_action_heading=”h2″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”Curso de Semiótica Política. Hotel Marriott – Polanco CDMX. Duración 16 horas. 18 y 19 Junio 2017.
Conoce la forma de construir mensajes simbólicos para campañas, Gobiernos y Gobernantes.” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(37,37,37)” call_to_action_button_style=”animation” call_to_action_button_text=”VER MAS” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”#” call_to_action_button_target=”_self” md_call_to_action_animation=”yes” md_call_to_action_animation_speed=”400″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][/vc_row][vc_row][vc_column][md_blog_masonry blog_column=”three” blog_category=”Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(87,63,203)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(220,38,139)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][md_blog_masonry blog_column=”three” blog_category=”Sin categoría,Personajes Políticos,Personal,Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(34, 188, 168)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(220,38,139)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][md_blog_masonry blog_column=”three” blog_category=”Personajes Políticos,Personal,Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(34, 188, 168)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(34, 188, 168)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][md_iconbox_top iconbox_title=”Hunter Asesores” iconbox_heading=”h6″ iconbox_description=”‘El Estudio Semiótico® es una metodología registrada que revela los signos y códigos de un Imaginario Colectivo para construir un mensaje coherente y creíble para el electorado’.” iconbox_alignment=”center” iconbox_general_color=”#5e5e5e” iconbox_icon_color=”rgb(179, 172, 172)” iconbox_icon=”icon-quotes-left” iconbox_button=”no” button_style=”fade-square” iconbox_button_text=”Read more” button_icon_class=”icon-empty” iconbox_top_button_color=”#5e5e5e” iconbox_button_text_color=”#fff” button_bg_hover_color=”#9b9b9b” button_hover_color=”#FFF” iconbox_button_size=”standard” left_right_padding=”0″ iconbox_button_url=”#” iconbox_button_target=”_self” md_iconbox_top_animation_speed=”200″ md_iconbox_top_animation_delay=”0.0″ md_iconbox_top_animation_position=”center” md_iconbox_top_animation_show=”once” md_iconbox_top_animation_easing=”Quart.easeInOut”][/md_iconbox_top][md_double_slider slide_num=”2″ double_slider_appearance=”double-slider-right” double_slider_auto_play=”yes” double_slider_duration=”5″ double_slider_height=”300″ slide_bg_1=”rgb(11, 11, 11)” slide_fg_1=”#ffffff” slide_title_1=”Encuesta Vs. 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Definiciones

Personaje Político

Para el Imaginario Colectivo, los Políticos no son personas, son Símbolos.Por ello, es fundamental saber cómo diseñar una comunicación que represente los símbolismos que resuenen en las creencias y emociones de las personas (Imaginario Colectivo).

En la comunicación semiótica, identificamos al menos a tres actantes: Candidatos, Gobernantes y Gobiernos.

Estos actantes son las principales formas de significación política de un Imaginario Colectivo. En estos signos se deposita la significación del hecho político, es decir, de todo aquello que se refiere a la representación, por extensión, de los intereses de seguridad, subsistencia y permanencia cultural de la persona.


Candidato


Gobernante


Partido Político

Personaje Político

Candidato

Dentro del ejercicio de la democracia, la figura del candidato adquiere gran importancia al intentar significar lo mejores intereses del Imaginario Colectivo…


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Personaje Político

Gobernante

Generar empatía por parte del Imaginario implica más que la simple ejecución de políticas, deben comunicarse atendiendo a los intereses del Imaginario…


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Hunter Asesores

El Estudio Semiótico® es una metodología registrada que revela los signos y códigos de un Imaginario Colectivo para construir un mensaje coherente y creíble para el electorado.


CANDIDATO


GOBERNATE


PARTIDO POLÍTICO

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