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md_text_title_separator=”yes” md_text_separator_width=”282″ md_text_separator_height=”5″ md_text_separator_color=”rgb(34, 188, 168)” md_text_use_desc_custom_font=”yes” md_text_desc_google_fonts=”font_family:Roboto%3Aregular%2C100%2C100italic%2C300%2C300italic%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” md_text_style=”solid” md_text_solid_color=”rgba(20,20,20,1)” md_text_gradient_color=”pixflow_base64eyJjb2xvcjEiOiIjODcwMmZmIiwiY29sb3IyIjoiIzA2ZmY2ZSIsImNvbG9yMVBvcyI6IjAuMDAiLCJjb2xvcjJQb3MiOiIxMDAuMDAiLCJhbmdsZSI6MH0=” md_text_title_size=”32″ md_text_letter_space=”0″ md_text_hover_letter_space=”0″ md_text_easing=”cubic-bezier(0.215, 0.61, 0.355, 1)” md_text_use_title_custom_font=”no” md_text_title_google_fonts=”font_family:Roboto%3Aregular%2C100%2C100italic%2C300%2C300italic%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic|font_style:400%20regular%3A400%3Anormal” md_text_number=”1″ md_text_title1=”” md_text_title2=”Typography Shortcode” md_text_title3=”Typography Shortcode” md_text_title4=”Typography Shortcode” md_text_title5=”Typography Shortcode” md_text_content_size=”14″ md_text_content_color=”rgba(20,20,20,1)” md_text_use_button=”no” md_text_button_style=”fade-oval” md_text_button_text=”READ MORE” md_text_button_icon_class=”icon-angle-right” md_text_button_color=”rgba(0,0,0,1)” md_text_button_text_color=”rgba(255,255,255,1)” md_text_button_bg_hover_color=”rgb(0,0,0)” md_text_button_hover_color=”rgb(255,255,255)” md_text_button_size=”standard” left_right_padding=”0″ md_text_button_url=”#” md_text_button_target=”_self” md_text_animation_speed=”200″ md_text_animation_delay=”0.0″ md_text_animation_position=”center” md_text_animation_show=”once” md_text_animation_easing=”Quart.easeInOut” md_text_use_title_slider=”yes”]

AYUDA A COMPRENDER POR QUÉ UN MENSAJE RESUENA MÁS EN UNA SOCIEDAD QUE EN OTRA.

Se integra de tres fundamentos:

[/md_text][md_button button_style=”fill-oval” button_text=”La Semiótica” button_icon_class=”icon-direction” button_color=”#000″ button_text_color=”#fff” button_bg_hover_color=”rgb(34, 188, 168)” button_hover_color=”#FFF” button_size=”standard” left_right_padding=”42″ button_align=”left” button_url=”http://www.estudiosemiotico.com/semiotica/” button_target=”_self” md_button_animation_speed=”200″ md_button_animation_delay=”0.0″ md_button_animation_position=”center” md_button_animation_show=”once” md_button_animation_easing=”Quart.easeInOut” align=”left”][/md_button][md_button button_style=”fill-oval” button_text=”El Imaginario Colectivo” button_icon_class=”icon-user-chat-1″ button_color=”#000″ button_text_color=”#fff” button_bg_hover_color=”rgb(34, 188, 168)” button_hover_color=”#FFF” button_size=”standard” left_right_padding=”7″ button_align=”left” button_url=”http://www.estudiosemiotico.com/semiotica-politica/imaginario-colectivo/” button_target=”_self” md_button_animation_speed=”200″ md_button_animation_delay=”0.0″ md_button_animation_position=”center” md_button_animation_show=”once” md_button_animation_easing=”Quart.easeInOut” align=”left”][/md_button][md_button button_style=”fill-oval” button_text=”La Comunicación Política” button_icon_class=”icon-quote” button_color=”#000″ button_text_color=”#fff” button_bg_hover_color=”rgb(34, 188, 168)” button_hover_color=”#FFF” button_size=”standard” left_right_padding=”0″ button_align=”left” button_url=”http://www.estudiosemiotico.com/semiotica-politica/comunicacion-politica/” button_target=”_self” md_button_animation_speed=”200″ md_button_animation_delay=”0.0″ md_button_animation_position=”center” md_button_animation_show=”once” md_button_animation_easing=”Quart.easeInOut” align=”left”][/md_button][/vc_column][/vc_row][vc_row][vc_column el_class=”” width=”4/12″ border_color=”rgba(0,0,0,1)” border_style=”solid” background_color=”rgba(0,0,0,0)” margin_top=”0″ margin_right=”0″ margin_bottom=”0″ margin_left=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ border_top_width=”0″ border_right_width=”0″ border_bottom_width=”0″ border_left_width=”0″ css=”{border-color:rgba(0,0,0,1);background-color:rgba(0,0,0,0);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}” md_laptop_visibility=”yes” md_tablet_portrait_visibility=”yes” md_tablet_landscape_visibility=”yes” md_mobile_portrait_visibility=”yes” md_mobile_landscape_visibility=”yes” md_tablet_portrait_width=”0″ el_id=’5917654d64618′][md_image_box_slider image_box_slider_image=”618″ image_box_slider_height=”300″ image_box_slider_size=”contain” image_box_slider_hover=”no” image_box_slider_hover_link=”http://www.estudiosemiotico.com/semiotica-politica/semiotica/ ” image_box_slider_effect_slider=”fade” image_box_slider_speed=”3000″ image_box_slider_hover_effect=”text” image_box_slider_hover_text_effect=”dark” image_box_slider_hover_text=”Prueba” md_image_box_slider_animation_speed=”200″ md_image_box_slider_animation_delay=”0.0″ md_image_box_slider_animation_position=”center” md_image_box_slider_animation_show=”once” md_image_box_slider_animation_easing=”Quart.easeInOut”][/md_image_box_slider][md_call_to_action call_to_action_title=”Semiótica” call_to_action_heading=”h5″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”UNA INTRODUCCIÓN TEÓRICA
Todo significado está compuesto de signos. Por tanto, el signo pasa a ser un elemento esencial en la producción e interpretación de significados.
Los signos que las personas utilizan cotidianamente constituyen un patrón del mundo en el que viven. ” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(34, 188, 168)” call_to_action_button_style=”animation” call_to_action_button_text=”Leer más” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”http://www.estudiosemiotico.com/semiotica-politica/semiotica/ ” call_to_action_button_target=”_self” md_call_to_action_animation_speed=”200″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][vc_column el_class=”” width=”4/12″ border_color=”rgba(0,0,0,1)” border_style=”solid” background_color=”rgba(0,0,0,0)” margin_top=”0″ margin_right=”0″ margin_bottom=”0″ margin_left=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ border_top_width=”0″ border_right_width=”0″ border_bottom_width=”0″ border_left_width=”0″ css=”{border-color:rgba(0,0,0,1);background-color:rgba(0,0,0,0);margin-top:0px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}” md_laptop_visibility=”yes” md_tablet_portrait_visibility=”yes” md_tablet_landscape_visibility=”yes” md_mobile_portrait_visibility=”yes” md_mobile_landscape_visibility=”yes” md_tablet_portrait_width=”0″ el_id=’5917654d646bf’][md_image_box_slider image_box_slider_image=”619″ image_box_slider_height=”300″ image_box_slider_size=”contain” image_box_slider_hover=”no” image_box_slider_hover_link=”” image_box_slider_effect_slider=”fade” image_box_slider_speed=”3000″ image_box_slider_hover_effect=”text” image_box_slider_hover_text_effect=”dark” image_box_slider_hover_text=”Prueba” md_image_box_slider_animation_speed=”200″ md_image_box_slider_animation_delay=”0.0″ md_image_box_slider_animation_position=”center” md_image_box_slider_animation_show=”once” md_image_box_slider_animation_easing=”Quart.easeInOut”][/md_image_box_slider][md_call_to_action call_to_action_title=”Imaginario Colectivo” call_to_action_heading=”h5″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”LA PERCEPCIÓN DE LA SOCIEDAD
En una sociedad, las personas emitien y recibien significados. Sin embargo, la forma en conjunto como entienden, construyen y proyectan su realidad, es lo que llamamos Imaginario Colectivo. Aquí, el individuo aprende a reconocer cuál es la relación que mantiene con aquellos quienes detentan y ejercen el Poder.” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(34, 188, 168)” call_to_action_button_style=”animation” call_to_action_button_text=”Leer más” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”http://www.estudiosemiotico.com/semiotica-politica/imaginario-colectivo/” call_to_action_button_target=”_self” md_call_to_action_animation_speed=”200″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][vc_column width=”4/12″][md_image_box_slider image_box_slider_image=”627″ image_box_slider_height=”300″ image_box_slider_size=”contain” image_box_slider_hover=”no” image_box_slider_hover_link=”” image_box_slider_effect_slider=”fade” image_box_slider_speed=”3000″ image_box_slider_hover_effect=”text” image_box_slider_hover_text_effect=”dark” image_box_slider_hover_text=”Prueba” md_image_box_slider_animation_speed=”200″ md_image_box_slider_animation_delay=”0.0″ md_image_box_slider_animation_position=”center” md_image_box_slider_animation_show=”once” md_image_box_slider_animation_easing=”Quart.easeInOut”][/md_image_box_slider][md_call_to_action call_to_action_title=”Comunicación Política” call_to_action_heading=”h5″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”DESDE LA VISIÓN SEMIÓTICA
La comunicación semiótico-política permite entende los significados en las relaciones de poder en diferentes imaginarios colectivos, así como explicar la lógica que subyace detrás de las Personajes Políticos y el por qué éstos encarnan (o no) los valores que espera el Imaginario Colectivo.” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(34, 188, 168)” call_to_action_button_style=”animation” call_to_action_button_text=”Leer más” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”http://www.estudiosemiotico.com/semiotica-politica/comunicacion-politica/” call_to_action_button_target=”_self” md_call_to_action_animation_speed=”200″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][/vc_row][vc_row][vc_column el_class=”” width=”12/12″ border_color=”rgba(0,0,0,1)” border_style=”solid” background_color=”rgba(0,0,0,0)” margin_top=”-20″ margin_right=”0″ margin_bottom=”0″ margin_left=”0″ padding_top=”0″ padding_right=”0″ padding_bottom=”0″ padding_left=”0″ border_top_width=”0″ border_right_width=”0″ border_bottom_width=”0″ border_left_width=”0″ css=”{border-color:rgba(0,0,0,1);background-color:rgba(0,0,0,0);margin-top:-20px;margin-right:0px;margin-bottom:0px;margin-left:0px;padding-top:0px;padding-right:0px;padding-bottom:0px;padding-left:0px;border-top-width:0px;border-right-width:0px;border-bottom-width:0px;border-left-width:0px;}” md_laptop_visibility=”yes” md_tablet_portrait_visibility=”yes” md_tablet_landscape_visibility=”yes” md_mobile_portrait_visibility=”yes” md_mobile_landscape_visibility=”yes” md_tablet_portrait_width=”0″][md_call_to_action call_to_action_title=”Aprende Semiótica” call_to_action_heading=”h2″ call_to_action_heading_color=”rgb(255,255,255)” call_to_action_description=”Curso de Semiótica Política. Hotel Marriott – Polanco CDMX. Duración 16 horas. 18 y 19 Junio 2017.
Conoce la forma de construir mensajes simbólicos para campañas, Gobiernos y Gobernantes.” call_to_action_description_color=”rgb(255,255,255)” call_to_action_background_type=”color_background” call_to_action_background_color=”rgb(37,37,37)” call_to_action_button_style=”animation” call_to_action_button_text=”VER MAS” call_to_action_button_icon_class=”icon-chevron-right” call_to_action_button_size=”standard” call_to_action_left_right_padding=”0″ call_to_action_button_color=”rgb(255,255,255)” call_to_action_button_text_color=”#fff” call_to_action_button_bg_hover_color=”#9b9b9b” call_to_action_button_hover_color=”#FFF” call_to_action_button_url=”#” call_to_action_button_target=”_self” md_call_to_action_animation=”yes” md_call_to_action_animation_speed=”400″ md_call_to_action_animation_delay=”0.0″ md_call_to_action_animation_position=”center” md_call_to_action_animation_show=”once” md_call_to_action_animation_easing=”Quart.easeInOut”][/md_call_to_action][/vc_column][/vc_row][vc_row][vc_column][md_blog_masonry blog_column=”three” blog_category=”Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(87,63,203)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(220,38,139)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][md_blog_masonry blog_column=”three” blog_category=”Sin categoría,Personajes Políticos,Personal,Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(34, 188, 168)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(220,38,139)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][md_blog_masonry blog_column=”three” blog_category=”Personajes Políticos,Personal,Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(34, 188, 168)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(34, 188, 168)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][md_iconbox_top iconbox_title=”Hunter Asesores” iconbox_heading=”h6″ iconbox_description=”‘El Estudio Semiótico® es una metodología registrada que revela los signos y códigos de un Imaginario Colectivo para construir un mensaje coherente y creíble para el electorado’.” iconbox_alignment=”center” iconbox_general_color=”#5e5e5e” iconbox_icon_color=”rgb(179, 172, 172)” iconbox_icon=”icon-quotes-left” iconbox_button=”no” button_style=”fade-square” iconbox_button_text=”Read more” button_icon_class=”icon-empty” iconbox_top_button_color=”#5e5e5e” iconbox_button_text_color=”#fff” button_bg_hover_color=”#9b9b9b” button_hover_color=”#FFF” iconbox_button_size=”standard” left_right_padding=”0″ iconbox_button_url=”#” iconbox_button_target=”_self” md_iconbox_top_animation_speed=”200″ md_iconbox_top_animation_delay=”0.0″ md_iconbox_top_animation_position=”center” md_iconbox_top_animation_show=”once” md_iconbox_top_animation_easing=”Quart.easeInOut”][/md_iconbox_top][md_double_slider slide_num=”2″ double_slider_appearance=”double-slider-right” double_slider_auto_play=”yes” double_slider_duration=”5″ double_slider_height=”300″ slide_bg_1=”rgb(11, 11, 11)” slide_fg_1=”#ffffff” slide_title_1=”Encuesta Vs. Semiótico” slide_sub_title_1=”Herramientas de Investigación” slide_description_1=”Para qué sirve cada una en la Comunicación Política.” slide_image_1=”337″ slide_bg_2=”rgb(34, 188, 168)” slide_fg_2=”#ffffff” slide_title_2=”Focus Group Vs. Semiótico” slide_sub_title_2=”Herramientas de Investigación” slide_description_2=”Diferencias Fundamentales” slide_image_2=”363″ slide_bg_3=”rgb(14, 14, 14)” slide_fg_3=”rgb(255, 255, 255)” slide_title_3=”Comunicación” slide_sub_title_3=”Semiótico-Política” slide_description_3=”Emitir mensajes con significado.” slide_image_3=”627″ slide_bg_4=”#447be0″ slide_fg_4=”#ffffff” slide_title_4=”Title4″ slide_sub_title_4=”Subtitle4″ slide_description_4=”Slide Description4″ slide_bg_5=”#447be0″ slide_fg_5=”#ffffff” slide_title_5=”Title5″ slide_sub_title_5=”Subtitle5″ slide_description_5=”Slide Description5″ md_double_slider_animation_speed=”200″ md_double_slider_animation_delay=”0.0″ md_double_slider_animation_position=”center” md_double_slider_animation_show=”once” md_double_slider_animation_easing=”Quart.easeInOut”][/md_double_slider][md_blog_masonry blog_column=”three” blog_category=”Personal,Semiótica Política” blog_post_number=”5″ blog_background_color=”rgb(34, 188, 168)” blog_foreground_color=”rgb(255,255,255)” blog_accent_color=”rgb(226, 233, 232)” blog_text_accent_color=”rgb(0,0,0)” blog_post_shadow=”rgba(0,0,0,.12)” md_blog_masonry_animation_speed=”200″ md_blog_masonry_animation_delay=”0.0″ md_blog_masonry_animation_position=”center” md_blog_masonry_animation_show=”once” md_blog_masonry_animation_easing=”Quart.easeInOut”][/md_blog_masonry][/vc_column][/vc_row]

Definiciones

Semiótica Política

Es una rama de especialización de la semiótica que sirve para conocer los significados que la sociedad le da a todo aquello relacionado con el mundo de la política.

AYUDA A COMPRENDER POR QUÉ UN MENSAJE RESUENA MÁS EN UNA SOCIEDAD QUE EN OTRA.

La semiótica política se integra de tres fundamentos.


La Semiótica


El Imaginario Colectivo


La Comunicación Política

Semiótica

UNA INTRODUCCIÓN TEÓRICATodo significado está compuesto de signos. Por tanto, el signo pasa a ser un elemento esencial en la producción e interpretación de significados.Los signos que las personas utilizan cotidianamente constituyen un patrón del mundo en el que viven.

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Imaginario Colectivo

LA PERCEPCIÓN DE LA SOCIEDADEn una sociedad, las personas emitien y recibien significados. Sin embargo, la forma en conjunto como entienden, construyen y proyectan su realidad, es lo que llamamos Imaginario Colectivo. Aquí, el individuo aprende a reconocer cuál es la relación que mantiene con aquellos quienes detentan y ejercen el Poder.

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Comunicación Política

DESDE LA VISIÓN SEMIÓTICALa comunicación semiótico-política permite entende los significados en las relaciones de poder en diferentes imaginarios colectivos, así como explicar la lógica que subyace detrás de las Personajes Políticos y el por qué éstos encarnan (o no) los valores que espera el Imaginario Colectivo.

Leer más…

Hunter Asesores

El Estudio Semiótico® es una metodología registrada que revela los signos y códigos de un Imaginario Colectivo para construir un mensaje coherente y creíble para el electorado.

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Curso en Semiótica Aplicada.CÓMO CONSTRUIR EL MENSAJE GANADOR. CAMPAÑA ELECTORAL 2018

Aprende a captar votos al saber diseñar una imagen/discurso creíble y coherente, basado en simbolismos, que lleguen a las emociones de las personas.

20 Octubre 2017

CDMX.


DETALLES DEL CURSO >>


LA SEMIÓTICA


EL IMAGINARIO COLECTIVO


LA COMUNICACIÓN POLÍTICA

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